Having established a brand’s true north all touch points with the customer must be guided and steered together and in the same direction. Only then will they arrive at the intended destination.

Chai-Ramsay is based in Malaysia and has an intimate knowledge and understanding of the local consumers’, landscape, culture, languages, nuances, politics even. We would never work on ad hoc projects that have little continuity or positive long-term impact to the brand. We would not give you cookie-cutter solutions borrowed from elsewhere or other projects. This “permanence” that Chai-Ramsay has, is vital to ensure that all communication strategies across all touch points, are implemented in synergy with the brand positioning & theme, and in synergy with one another, over time.