Brand building is a long term process. As such its Planning is cyclical. The Brand Compass is a tool that takes the brand through its natural course of evaluation and solution over a period of usually a year. But, like all cycles, and to ensure continued growth, it must return to the beginning and start again.

Chai-Ramsay can filter through the data and knowledge you have, and arrive at producing and crafting a relevant and proprietary positioning for your brand and ensure it is expressed in a fresh, meaningful and inspiring way.