Brand building is a long term process. As such its Planning is cyclical.
The Brand Compass is a tool that takes the brand through its natural course of
evaluation and solution over a period of usually a year. But, like all cycles,
and to ensure continued growth, it must return to the beginning and start again.
1
Now?
Current Situation/
Customer insights
2
Why?
Brand History/
Competitive Review/
SWOT Analysis
3
Where?
Brand & Business
Objectives/
Positioning/
Architecture
4
How?
All
communication strategies
& Executions
The
best way to
find your
brand’s
true
north
Chai-Ramsay can filter through the data and knowledge you have, and arrive at producing and crafting a relevant and proprietary positioning for your brand and ensure it is expressed in a fresh, meaningful and inspiring way.