“A brand is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.“
~ Daniel J. Boorstin
Historian Daniel J.Boorstin was born in Atlanta. He would become recognized for his studies of American civilization, particularly his three-volume The Americans series: The Colonial Experience (1958), The National Experience (1965), and The Democratic Experience (1973), which won the 1974 Pulitzer Prize.
to view Jennifer’ Chan’s expansive presentation on Brand values:
It’s a far too common misconception that a logo or a theme line constitutes an omni-channel.
This is not the case.
Ignoring one component and the brand will be diminished, remove several and the brand may become ineffective.
Brand building is a long-term discipline. As such, its planning is cyclical.
The Brand Compass is a tool that takes the brand through its natural development course. Over one year or several. But be warned, dropping out part way is the avenue to failure.
Chai-Ramsay can guide the vital execution of the brand building process via their network of the most skilful and best value out-sourced partners. thus, leaping that costing and time-consuming gap between brand and supplier
When a product or service is seen as a brand, its financial value will be greatly enhanced for the company and its stakeholders. It simply becomes something a customer or investor will pay more for.
Many corporations are now adding an actual brand value dollar amount to their financial reports.
