When a product or service is seen as a brand, its financial value will be greatly enhanced for the company and its stakeholders. It simply becomes something a customer or investor will pay more for.
It’s a far too common misconception that a logo or a theme line constitutes an omni-channel.
This is not the case.
Ignoring one component and the brand will be diminished, remove several and the brand may become ineffective.
Brand building is a long-term process. As such, its planning is cyclical.
The Brand Compass is an omni-channel tool that takes the brand through its natural development course.
Chai-Ramsay can guide the vital execution of the brand building process via their network of the most skilful and best value out-sourced partners. thus, leaping that costing and time-consuming gap between brand and supplier
