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CHAI-RAMSAY CONSULTATION PROJECTS

Reimagining Energy

Through a rebranding exercise for the national Oil and Gas corporation, a totally comprehensive 500-page project document was prepared covering every touch-point from  research analysis, competitive review, complete brand architecture to theme line and full advertising and marketing recommendations.

The Kulim Group

Total 3600 four volume Brand architecture including full advertising, corporate identity and marketing proposals for The Kulim Group, Jcorp’s plantation conglomerate.

ME Group

Melati Ehsan Group

Thus, a full briefing across all media channels was developed.  ‘Be with ME’ being related to corporate stance, individual projects and even used in  extremely relevant  internal communications.

MELITA Premium Fresh Pineapple

Building a fascinating brand personality for a locally grown  pineapple by giving it actual engaging, witty and relatable human characteristics. A unique and stand-out branding concept in the category of fresh produce.

Sabah the Brand

A Big Picture

Sabah the Brand

The potential for Sabah the barnd  is huge  and untapped as a tourist destination. 

Given a single vision and its proper guidance and implementation, Sabah could attract as much or more people and tourism dollars than any rival destination on either the peninsula or throughout ASEAN.

Project Unity

A 21st century project to fully implement and demonstrate a new and actionable national unification policy. To position Malaysian Unity as an effective, real and credible  brand property.