FOLLOWING ARE SOME CHAI-RAMSAY PROJECTS. SOME SPECULATIVE AND SOME EXECUTED. ALL ARE CONFIDENTIAL AND UNDER COPYRIGHT
Through a rebranding exercise for the national Oil and Gas corporation, a totally comprehensive 500-page project document was prepared covering every touch-point from research analysis, competitive review, complete brand architecture to theme line and full advertising and marketing recommendations.
Total 360 degree Omni-Channel four volume brand architecture including full advertising, corporate identity and marketing proposals for The Kulim Group, Jcorp’s plantation conglomerate.
A full briefing across all media channels was developed. ‘Be with ME’ being related to corporate stance, individual projects and even used in extremely relevant internal communications.
Building a fascinating brand personality for a locally grown pineapple by giving it actual engaging, witty and relatable human characteristics. A unique and stand-out branding concept in the category of fresh produce.
A full rebranding of Malaysia’s Tourism Image based on moving beyond Truly Malaysia to Truly Malaysian. Based around prominent and outstanding Malaysians, many known internationally. True symbols of Malaysian character and culture.
